design challenge: personal branding

I had an instructor once challenge me to think about my personal brand. He encouraged me to create a portfolio that embodied myself. Why do I design? What is my personal design style? Like many designers do, I went through a small personal crisis trying to determine for myself what personal brand could ever possibly embody me. After asking myself WHY I do what I do, determining what colors, typefaces, and visual elements I gravitate to and creating many many moodboards… eventually things started coming together.

I’m sure these elements will change with time, but I had fun exploring things that felt authentic when utilizing them to represent my work.